In a recent geofencing project, we rolled out five compelling digital ads strategically targeting users near our competitors’ storage facilities. These ads were designed with simplicity and a touch of quirkiness to capture attention. Using vibrant colours and simple taglines like “Are you overpaying for storage?,” we aimed to entice users to click and explore easyStorage as a superior storage option. Geofencing ensured these ads only appeared when potential customers were in close proximity to rival storage locations, making a persuasive case for choosing easyStorage for its convenience and affordability.
These digital ads served as a digital nudge, suggesting that better storage options were just a click away. It was all about conveying that easyStorage is not just an alternative; it’s a fresh perspective on storage. We aimed to keep it simple and engaging, making the switch to easyStorage not only appealing but practically irresistible for those in need of a storage solution.
